The Three Key Elements of your Personal Brand

Simple tips that will help you convey value!

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3 min
September 11, 2020

Whether you’re composing a resume, a LinkedIn profile or a letter of introduction, these three elements need to be conveyed as clearly and concisely as possible:


  • What are your credentials?  Obviously, your qualifications matter, and should be stated as honestly as possible. There’s no need to embellish them, which will only raise suspicion about their credibility.


  • What’s your philosophy? State your core beliefs that make you productive and successful in the workplace.  Anyone will want to know what about your operating principles before giving you an important position or assignment.


  • What’s your purpose? This is your personal professional mission statement.  It’s assumed that you work for more than just material compensation.  State why you do what you do and why it’s important to you.


If you intend to convey compelling value in pursuit of a position or an assignment, make sure that your credentials, your philosophy and your purpose are clearly on display!